Want to promote your upcoming event for the School Holidays to local mums on the North Shore? Our readers are always looking for fun things for their kids to do during the holidays, and our Essential Guide to School Holidays is the first place they look.
Book now for the Autumn School Holiday Guide 2025!
Booking deadline: Friday 28 February 2025
Publishing: Monday 10 March 2025
Exposure in the North Shore Mums School Holiday Guide
To promote your School Holiday event, the School Holiday Guide Package includes the following for each business:
- Website (100,000 visits/month): Featured listing in the School Holiday Guide article on northshoremums.com.au. This includes the event name, description, image, special offer (if applicable) and booking details. This campaign will feature on the North Shore Mums homepage for at least one week and also in the Essential Guides section until the end of the holidays.
- View the Best Things to do these School Holidays (for attractions & shows)
- View School Holiday Camps, Workshops & Vacation Care around Sydney
- Featured What’s On listing (worth $99) – Top of category in the School Holidays section
- E-newsletter (10,000+ subscribers): Ad for your school holiday event on the dedicated North Shore Mums School Holiday E-newsletter (image, title & link). Click here to see Essential Guide to Holidays newsletter.
- North Shore Mums Facebook Page (32,000+ followers): Post about the event on the North Shore Mums Facebook Page.
- North Shore Mums Facebook Group (40,000 members): Post in the North Shore Mums Facebook Group.
Cost: $349 inc. gst
Get 4 School Holiday Guides for the price of 3
Want mega value? Rather than book a guide every term, book the annual package, and you’ll get four guides for the price of three.
That’s Autumn, Winter, Spring and Summer 2025 ($349 per edition).
Cost: $1047 inc gst (save $349)
Add on some discounted advertising extras!
Want even more exposure? You can add a Directory listing, banner advertising or a Facebook post boost to ensure more people see your business.
- Directory: Annual Featured Gold listing for $249 (usually $349). More info.
- Banner Advertising: 2 weeks in the Mega Leaderboard position for $450 (usually $550) or 2 weeks in the MREC position for $300 (usually $385). More info.
- Boost your Facebook post to a guaranteed reach of 3000 ($100) or 5000 ($150)
North Shore Mums Directory
The Directory will give your business its own page on the North Shore Mums website (in the School Holidays category) for 12 months – which means your company can be found by mums looking for school holiday events and activities 24/7, throughout the year. Plus, you can update your listing anytime with details of upcoming holiday events.
This is a super-value way to ensure you can be found by thousands of North Shore Mums before the holidays and throughout the year!
By bundling the Directory listing, you get it for 12 months for just $249 (usually $349, save $100)
- Already got a listing? We’ll extend it by 12 months from the current expiry date.
- Not listed? After you select and book your chosen package, we’ll email you a unique code to create your listing.
Banner Advertising
Banner advertising is a great way to boost overall awareness of your coding business.
- Mega Leaderboard: The Mega Leaderboard is located at the top of the website next to the North Shore Mums logo, above & below all articles, and on the hompage above the Instagram feed. It delivers a huge impact and is our most premium advertising spot. You’ll get noticed here!
- Medium Rectangle (MREC): The MREC is a popular choice for excellent website exposure. It appears on every page, from the homepage to articles, the Directory, What’s On, Job Board, and Offers.
Click here to find out more about banner advertising
Boost your Facebook post
Adding an advertising boost behind your Facebook post is a great idea to ensure it reaches a large audience! We will ensure we target the ad at families relevant to your demographic. If you don’t boost the post, it will just be the organic reach you achieve.
Extra exposure during Business Hour
As an advertiser in our guide, you’ll also gain exclusive access to post during our bi-monthly Business Hour—an incredible opportunity for visibility with over 40,000 local moms, 24 times per year!
This added benefit is entirely free and available only to our valued advertisers.
Click here to find out more about Business Hour.
Schedule for School Holiday Guides 2025
| School Holiday Edition | Deadline | Publishing |
| Autumn 2025 | 28-Feb-25 | 10-Mar-25 |
| Winter 2025 | 23-May-25 | 2-Jun-25 |
| Spring 2025 | 08-Aug-25 | 18-Aug-25 |
| Summer #1 2025 | 31-Oct-25 | 10-Nov-25 |
| Summer #2 2025 | 21-Nov-25 | 1-Dec-25 |
Book your School Holiday Guide
If you’d like to be featured in the Autumn School Holiday campaign or book the Mega Bundle, click the button below to complete the online booking form by Friday, 28 February 2025.
If the guide is live and you’ve missed the booking deadline but still want to be included, don’t worry! You can still book a spot, and your event will be added within 2 business days. Your newsletter ad will be in the following weekly newsletter, and your Facebook post will be scheduled at the first available slot.
Image Guidelines
You can supply up to four photos to showcase your event (photo carousels boost your organic reach on Facebook). The image(s) that you supply must be:
- Photographic images that illustrate the event.
- It cannot be a collage of photos or a flyer. There should be no words or logos on the image.
- It must be landscape (horizontal) in orientation (not portrait or vertical).
- High resolution, under 1MB per image.
What our advertisers have to say
Advertising school holiday events with North Shore Mums works! Here’s what a few of our advertisers have to say:
‘We’ve been advertising on the North Shore Mums website – and in particular its Essential Guide to the School Holidays program – for a couple of years now, and have had a great response from parents. As a start-up born on the Lower North Shore that focuses on teaching school aged students important life skills, it has been great to work with such a professional group of local Mums to get the word out about our programs.‘ – Mark Slaven, National Director, Sydney Speaking School
‘Since advertising in the North Shore Mums Essential Guide to School Holidays, our programs have sold out. I give a discount code so I can work out where my customers are coming from. Last time I got 6 customers use the code for the school holiday guide and 8 customers use a different code for the North Shore Mums Facebook business hour posts. So it is well worth the cost and effort doing all the facebook posts. Also love the easy to read layout of the School Holiday Guide. I would definitely recommend giving this a go and I would definitely have a discount code or special offer you can give so it is super simple to track.’ – Cathy Randazzo, Bop till you Drop.
Overview: North Shore Mums
Since launching in 2012, North Shore Mums has established itself as the most popular online source of information, inspiration and ideas for local parents. Packed full of practical information, our website features the latest news, reviews, parenting tips, events guide, local business directory, job board and exclusive offers. Run by a professional team of passionate women, our mission is to help other mums get the most out of living on the North Shore with kids, whilst navigating parenthood from pregnancy through to the teen years. To view all the advertising options, click here to request a copy of the latest Media Kit.
North Shore Mums: The Readership Stats
Website Traffic (monthly)
- Users: 96,478
- Sessions: 125,809
- Page Views: 166,777
(Google Analytics, January 2025)
Social Media & Email Marketing
- Facebook Group: 40,000 members
- Facebook Page: 33,000 followers
- E-newsletter: 10,000 subscribers
- Instagram: 13,000 followers
Statistics updated: 1 December 2024
Frequently Asked Questions
I already have a listing in your Directory. Why should I book a listing in the School Holiday Guide too?
The Directory is a dedicated section on our website where parents can actively search for needed services. It is our basic ‘entry-level’ advertising option.
The School Holiday Guide is a separate article on the website. In addition to having a feature in our School Holiday Guide, your business also gets an ad in the dedicated newsletter, plus a post on our Facebook page and Facebook group. So rather than people having to search for you, you are actively promoting your brand across the North Shore Mums platform. It’s a way of getting even more bookings for the upcoming school holidays!
How can I pay?
When completing the online booking form, you can choose how you’d like to pay for the advertising:
- Secure online payment via Credit Card (Visa, MasterCard or American Express) or PayPal
- Invoice (14-day payment terms)
Can I post during Business Hour?
Yes! All advertisers in Annual Guides are welcome to take advantage of the bi-monthly Business Hour held in our Facebook group on the 1st and 3rd Tuesday of the month, from 8-9 p.m. Business Hour is an excellent opportunity to get extra exposure and help create awareness with our thousands of members for free! Find out more about Business Hour in our Help Centre.
I’ve missed the deadline. Is it too late?
No! If you’d like to be added to the Guide after it’s launched, no problem! Complete the online booking form, and we’ll add you to the guide within two business days. You will get an ad in the Bulletin Board section of the weekly newsletter (emailed on Thursday nights) instead of the Solus EDM.
