Advertise: E-newsletter & Facebook Packages

Want to promote your event, special offer or new launch to thousands of local mums? Our e-newsletter and Facebook packages are great tactics for boosting awareness and generating sales.

Advertising Packages

Premium Newsletter & Facebook Package

Weekly E-newsletter (10,000 subscribers): One spot in the Bulletin Board of one Weekly E-newsletter
Facebook page (33,000 followers): One post on our Facebook page, boosted to a minimum 3000 impressions
Facebook group (40,000 members): One 24-hour pinned post in the Announcements section of our Facebook group
Cost: $350+gst

Facebook Turbo Package

Facebook page (33,000 followers): One post on our Facebook page, boosted to a minimum 3000 impressions
Facebook group (40,000 members): One 24-hour pinned post in the Announcements section of our Facebook group
Cost: $270+gst

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Examples

Weekly E-newsletter: Bulletin Board

North Shore Mums emails a weekly e-newsletter to 10,000 subscribers every Thursday night, featuring the latest articles, promotions, and weekend event listings. The Bulletin Board is a dedicated section where businesses can advertise local events, news, and special offers. Each ad includes a photographic image, a catchy headline, approximately 30-35 words, and three hyperlinks for more info.

NOTE: We have recently cleaned our database to remove any email addresses that had not opened a newsletter in 6 months. Although this has reduced the overall number of emails sent, it has not impacted the total number of email opens (but has improved the open rate to 48%). You can be assured that the number of people who receive the newsletter, are people who are actively opening and clicking on content.

Facebook page

Facebook page posts will be boosted to ensure we deliver the minimum number of views in the newsfeed. View the North Shore Mums Facebook page here.

View live example.

: Little Zak’s promotes their fun day

: Ravenswood promotes their Discovery Tours

: Aesthetic By Reese promotes cosmetic tattoos

Facebook group

Facebook group posts will be pinned in the Announcements section of the group for three days. It will be the top pinned post for a minimum of 12-24 hours. Join the North Shore Mums Facebook group here.

Featured Announcement in Facebook Group

Tips for an ad that gets results!

If you are promoting a product or service, it’s a great idea to include some kind of special offer (e.g., free trial, discount, free delivery, value add) to encourage clicks and response.
If you are seeking respondents for a survey, it’s a great idea to have a prize as an incentive for people to respond.
High-quality photos that showcase your product or service are vital! More info below…

Image Guidelines

The image(s) required for our Newsletter & Facebook packages should be:

Photos of the product or service you are promoting. This image illustrates what you are promoting and will sell it in the best way possible. The power of great photos cannot be underestimated!
High quality/resolution
Landscape in orientation (we resize the newsletter photos to 600 x 400 pixels).

We cannot use designed graphics for the newsletter. Photos only.

Through running hundreds of ads with Facebook, we know that graphics (such as designed flyers) get very low engagement and reach. Of course, we want our advertisers to get the best possible results from their campaign with us! You are very welcome to supply up to four good-quality photos, as carousels (galleries) perform very well in Facebook posts.

Again, the image cannot be a collage, flyer, logo, or image with words over it. You do not need to design a graphic specifically for this campaign. Just choose your best photos that showcase your business. Trust us! We know what works and what doesn’t.

Facebook says: “Our policies previously prohibited adverts with text that covered more than 20% of an advert’s image. We’ve recently implemented a new solution that allows adverts with a text amount of greater than 20% to run, but with reduced delivery or no delivery.” So for the best reach and response, images with little or no text still perform best. Read best practices for image ads on Facebook

Want to use a video for your Facebook post?

Through running hundreds of campaigns for local businesses, we have found that ad-style videos get a lower organic reach than a carousel of photos in Facebook posts. Therefore, we recommend using photos rather than a video.

Advertising add-ons for greater reach…

Promoting an event?

You can add on a Featured What’s On listing, so your event will get the best visibility on our website by being top of category!
Cost = $70 (usually $99 if you just booked the Featured event).
Select this option in the booking form, and we will create the Featured Event listing for you. We will upgrade it to Featured if you’ve already added it to the website.

Facebook Boost

Want a bigger reach than 3000? No problem! You can add an extra boost to your Facebook page post at the following rates:

Extra 3000 (min. 6000 total impressions = $100
Extra 5000 (min. 8000 total impressions) = $150

Weekly Deadline for Premium Package: 5pm Friday

We recommend submitting your booking as soon as you know you want to run a campaign. Your booking must be submitted by 5 p.m. Friday (the week before) to be included in the next available newsletter.

If your booking is submitted after 5pm Friday and you want to be in the next Thursday newsletter, you MUST select the $50 Priority Fee so that we can prioritise your booking.

Based on the information you provide in the online form, we will draft your ads and email them to you for your approval the week of publication. You can nominate what Thursday night you would like your newsletter spot to appear and your ideal date to post on the Facebook page (and we will do our best to accommodate – book early to get your desired dates).

You will also receive an email confirming that your ad has been received. If you have any questions, feel free to contact us.

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Banner advertising on the weekly E-newsletter

Another option to get exposure on the weekly e-newsletter is booking a banner campaign! Your banner will appear at the top of the e-newsletter, giving you high brand visibility to the 12,000 subscribers. Find out more.

Frequently Asked Questions

When do I need to book to be in the e-newsletter this week?

Please complete the online booking form by 5pm Friday of the week prior. If you miss this deadline and your booking is time-sensitive, a $50 priority fee must be applied to ensure our team can prioritise your booking.

How do I know if I can get my ad in the next weekly e-newsletter?

If you book before 5 p.m. Friday, your ad can run in the Bulletin Board the following week.

If you book after 5pm Friday for the next newsletter, you must select the PRIORITY fee or your newsletter will be allocated to the following newsletter. You have until 12pm Tuesday for priority late additions.

When will my Facebook page post run?

When completing the online booking form, you can choose the date you want your Facebook post to run. Please allow at least three business days from the date you have submitted the ad.

If your Facebook post is urgent and last-minute and needs to go live within 24 hours, you can pay an additional $50 for a priority fee. Our editorial team will mark your booking as urgent, prioritising it over other bookings.

To avoid last-minute panics (and this extra fee), it’s best to be as organised as possible and submit your ad as early as possible.

When will my Facebook group post run?

As we only have a maximum of two pinned posts daily, it’s best to book at least 1-2 weeks before your preferred date. The earlier you book, the more likely you will get the exact date you want! If unavailable, we will offer the next most suitable date for your message.

When will I see my ads for approval?

Our Editor will draft your ads and email them to you for approval by 12 p.m. Tuesday of the Thursday newsletter publication at the latest (though often you will get them earlier than this!). For example, if the newsletter date is the 16th, you’ll get the ads by 12 p.m. on the 14th (at the latest).

How can I pay?

You can pay instantly online with a credit card (Visa, MasterCard or American Express) or PayPal. If you prefer to be invoiced, please select that option.

How long will my Featured What’s On listing be live?

Your Featured event listing will be live for a maximum of 3 months and will automatically expire once the event has finished. So, the earlier you book your package, the longer you will be in the Featured event spot in What’s On!

Can I choose when my Facebook post will be published on your page or pinned in the Facebook group?

Facebook Page: We do our absolute best to ensure your post happens on the day you request. If we are at maximum capacity for that day, we will give you the closest time. The earlier you book your package, the more likely we’ll be able to get it on your chosen day.
Facebook Group: We allow a maximum of two pinned posts in the Announcements section within a 24-hour period. We aim to have just one pinned in the #1 position, but sometimes, this is a shared spot.

How long is my Facebook post boosted for?

To ensure a good return, we typically boost posts for four days. However, for time-sensitive ads that need to be completed before a particular event, we adjust the time frame accordingly. Again, the earlier you book, the better the results!

Will my Facebook posts be deleted after they have run?

No, we do not delete ads after they have run. They stay on our page and group indefinitely. This is particularly useful for Facebook groups, where users actively use the ‘search’ function to search for local businesses – meaning that local mums will see your post in the future!

How many words must I supply in the ‘description’ field?

Our Editor will rewrite your ads based on the information supplied. Provide as much information as you need to get your message across, and we will edit it according to each spot.

All ads will be edited to be in the North Shore Mums voice and in the third person (e.g. XX is offering this deal, XX is launching a brand new xx).

Newsletter Bulletin Board: The template allows for a one-line Title (approximately 7-8 words or 38 characters) and a five-line description (approximately 35 words or 210 characters). Don’t worry; our Editor will edit your description to fit all the key points.
Facebook post: We have more flexibility with Facebook posts, which can range from 50 to 150 words, again depending on the content of the ad. Again, our Editor will edit your description to ensure it’s ‘click-worthy’.

Will we receive a report so we can see how the campaign performed?

Yes! As soon as the campaign is complete, we will email you a report with the impressions and click statistics for the e-newsletter and Facebook posts.

What is the average open and click-through rate for the North Shore Mums weekly e-newsletter?

The North Shore Mums weekly e-newsletter performs very well compared to similar businesses in the Media and publishing industry. It targets women, of whom 65% are over 35 years old.